No matter how proud you may be of your company's website, this doesn't take away from the possibility of improvement. Anyone that works in Long Island SEO will tell you that if a site isn't expertly designed, it will stand a lesser chance of ranking. Ergo, you'll reach fewer people. When it comes to the complaints that the average user would have about a website, here are the 3 most common ones, and now they should be addressed.
"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.
"I can't find the information I need." Navigation is another common website complaint that should be addressed. Some of the best websites have few pages, which is ideal in the sense that it minimizes the amount of time a user will take moving from one section to the next. The less a user needs to navigate, the easier it will be for them to find the information that they need. In other words, streamline this process as much as you can.
"The website appears cramped or difficult to read on my phone." This can be attributed to a lack of responsiveness, which allows websites to adjust based on the devices they're being accessed through. For example, if you visit a site on your smartphone, you will still be able to access information through the smaller screen. The more responsive a site is, across a number of devices, the better it will perform, even beyond SEO.
For those that feel like their websites aren't performing well, listen to criticisms that your audience gives. Listen to what they have to say so that you can make the proper changes. It doesn't matter if they're in relation to your website's content, layout, or overall performance. By understanding the ways to improve your site, you will be able to make it rank higher, thereby increasing the traffic that it will see in the long term.
"Your site performs slowly." This is one of the most common complaints that a user may have, not only in regard to SEO but the user experience. If a site is performing at a slow pace, there are a few potential reasons for this. According to companies like fishbat, it could be a matter of content. Instead of focusing on images and videos, rely more on text, as the latter is less intensive. There are other possible reasons, but this is a good place to begin.
"I can't find the information I need." Navigation is another common website complaint that should be addressed. Some of the best websites have few pages, which is ideal in the sense that it minimizes the amount of time a user will take moving from one section to the next. The less a user needs to navigate, the easier it will be for them to find the information that they need. In other words, streamline this process as much as you can.
"The website appears cramped or difficult to read on my phone." This can be attributed to a lack of responsiveness, which allows websites to adjust based on the devices they're being accessed through. For example, if you visit a site on your smartphone, you will still be able to access information through the smaller screen. The more responsive a site is, across a number of devices, the better it will perform, even beyond SEO.
For those that feel like their websites aren't performing well, listen to criticisms that your audience gives. Listen to what they have to say so that you can make the proper changes. It doesn't matter if they're in relation to your website's content, layout, or overall performance. By understanding the ways to improve your site, you will be able to make it rank higher, thereby increasing the traffic that it will see in the long term.
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