When you think about memes, what are some of the images that spring to mind? Chances are that they've sprung to the minds of others as well, which speaks volumes about the sheer reach that these Internet jokes possess. Online marketing companies can agree and it's entirely possible for business owners to leverage memes for their own benefit. Before this is done, here are the biggest misconceptions that people still believe about these Internet jokes.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"If I want to start a meme, I can just create one." Memes cannot simply be "created" like blog posts or press releases. The reason for this is that they require involvement from the general public. If an image is humorous enough, then one person will share it. Soon, another person will do the same. Before long, it will be passed throughout the Internet, thus bringing life to a meme. To say that they can simply be created may just be the biggest myth of all.
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