If you're a realtor that seems to be struggling on the digital side of business, there's a possibility that poor search engine optimization is the culprit. Those that specialize in Long Island SEO will help you get found, but there are a few strategies that go into this. SEO can be quite sensitive, meaning that even the smallest oversight can have negative consequences. To get the most out of this endeavor as possible, make note of these do's and don'ts.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
Next, take advantage of a variety of keywords. While you shouldn't simply cram them into your content, which is a big SEO no-no, it's important to be broad with the terms you use. This is especially true when it comes to long-tail keywords. For instance, if you're a realtor on Long Island, perhaps you'd want to rank for "New York real estate." By keeping variety in mind, you will be able to accumulate more space on search engines across the board.
What are some of the don'ts when it comes to SEO for realtors, you may wonder? For starters, you shouldn't simply build links without rhyme or reason. If your website has a blog section, your first inclination may be to link back to yourself. While this can have a benefit, it limits the degree of growth you can see. This is why you should try to obtain links from a number of sources, paid or otherwise, so that your link profile becomes more diverse.
Writing content for search engines alone can hurt your SEO efforts, too. For those that don't know, the focus of any good SEO strategy is to provide valuable content to your audience. You're not going to find the results you're looking for if you simply include whatever keywords you deem vital to the success of your business. Write about topics that your audience is most likely to be drawn to, such as potential housing options in their area.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
Next, take advantage of a variety of keywords. While you shouldn't simply cram them into your content, which is a big SEO no-no, it's important to be broad with the terms you use. This is especially true when it comes to long-tail keywords. For instance, if you're a realtor on Long Island, perhaps you'd want to rank for "New York real estate." By keeping variety in mind, you will be able to accumulate more space on search engines across the board.
What are some of the don'ts when it comes to SEO for realtors, you may wonder? For starters, you shouldn't simply build links without rhyme or reason. If your website has a blog section, your first inclination may be to link back to yourself. While this can have a benefit, it limits the degree of growth you can see. This is why you should try to obtain links from a number of sources, paid or otherwise, so that your link profile becomes more diverse.
Writing content for search engines alone can hurt your SEO efforts, too. For those that don't know, the focus of any good SEO strategy is to provide valuable content to your audience. You're not going to find the results you're looking for if you simply include whatever keywords you deem vital to the success of your business. Write about topics that your audience is most likely to be drawn to, such as potential housing options in their area.
About the Author:
Would you like to learn more about search engine optimization? If so, please visit fishbat today!
Comments
Post a Comment