Why does search engine optimization (SEO) matter?
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
About the Author:
To know more about guaranteed SEO services Riverside CA businesses should review the essential info online. For all your marketing needs, go to http://automatedsocialnetworking.com/.
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