Building Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

For starters, decide on how big your images would be. The best trade show exhibit designs is the perfect combination of the elements needed. If you would accidentally overpower the texts with the images beside it, then your goal for attracting attention would not be achieved. You have failed.

You must implement the right blend of colors in your posters. Be reminded that people can be very particular with the colors that they are seeing. If you have placed to much neon hues in here and you are bound to fail. Try to be creative and wise at the same time. Spend more effort in mixing and matching things.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You should be wise with regards to criticizing your drafts. Take note that this still has to go through your superior. So, to prevent you from putting yourself to shame, go over the different versions of the sample. If you will perform that, then you can have the assurance that you picked the right thing.

You need to add more depth to what you have created. Remember that optical illusion is one of your keys to success. If you would put something in your booth that no one has ever seen before, then it is guaranteed to make all the noise that you have anticipated. You just have to be ready for that.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Do not forget that all of these things are about your brand. Play with the other elements only when necessary. The company name still has to remain as the main focus of the tarp since that has been your instruction from the very beginning. Stick to this line of mission.

Overall, perform your greatest and that will be it. Your brand will gain the right amount of exposure during the event. It will never be a lost cause for you and you shall be happy that you managed to go through it.




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